Terms of service

Effective date: 2026-05-02. Last updated: 2026-05-02.

These Terms of Service (the "Terms") form a binding agreement between you and Digital King Inc. ("Trakl", "we", "us", or "our") and govern your access to and use of our website, dashboard, short-link redirects, APIs, and related services (collectively, the "Service"). By creating an account, clicking "I agree", or otherwise using the Service, you accept these Terms. If you do not accept these Terms, do not use the Service.

1. Eligibility and account

You must be at least 13 years old (or the minimum age of digital consent in your jurisdiction, whichever is higher) to use the Service. You represent that you have the legal capacity to enter these Terms. If you use the Service on behalf of an organization, you represent that you have authority to bind that organization to these Terms.

You are responsible for keeping your account credentials secure, for all activity that occurs under your account, and for promptly notifying us of any unauthorized access. We are not liable for losses caused by unauthorized use of your account arising from your failure to safeguard your credentials.

2. Description of the Service

Trakl is a hosted link-shortening, UTM management, QR generation, and click analytics platform. Specific features available to you depend on the plan you have selected and may change over time at our sole discretion.

3. Reservation of rights

We expressly reserve the right, in our sole discretion and at any time, with or without notice and with or without cause, to:

  • Reclaim, disable, redirect, modify, transfer, or delete any short link or slug,including links created by paid subscribers, regardless of plan tier, age of the link, or amount of traffic the link has received. No user holds any ownership interest in any specific slug, and no payment to Trakl creates any guarantee of continued access to any specific slug, link, or short URL.
  • Suspend, ban, terminate, restrict, throttle, or revoke access to any user account,with or without refund and with or without explanation, for any reason or no reason, including (without limitation): violations of these Terms, abuse, fraud, security risk, legal risk, brand risk, non-payment, suspected automation, or our business judgment.
  • Change, suspend, discontinue, or remove any feature, plan, limit, or component of the Service,including features previously included in your plan.
  • Change pricing, billing periods, plan inclusions, fair-use limits, and link caps for new and renewing subscribers.Locked-in launch pricing applies only as described in Section 9 and only while a subscription remains continuously active without lapse.
  • Refuse, restrict, or remove any link, content, slug, label, or destination URLthat we believe in our sole discretion violates these Terms, infringes the rights of any third party, exposes us to legal or reputational risk, conflicts with the rights of trademark or brand owners, or that we choose not to host for any reason.
  • Reserve any slug for our own current or future use,including slugs that match brand names, product names, feature names, common words, or future Trakl features.
  • Modify or amend these Terms, as described in Section 18.

You acknowledge and agree that the rights reserved in this section are essential to our ability to operate the Service safely, to comply with law, to protect our users and the public, and to manage our infrastructure and reputation. You waive any claim that the exercise of any of these rights, including the claiming or removal of a paid-account link, constitutes a breach of these Terms or any implied covenant.

4. Inactivity reclamation

Short links that receive no clicks for an extended period are subject to automated reclamation. The current inactivity windows are: 45 days for Free accounts, 365 days for Starter accounts, and 540 days for Pro accounts (with up to 50 pinned Pro links exempt from inactivity reclamation). Reclaimed links are disabled, may be removed from your account, and the underlying slug becomes available for reassignment. We may change these windows at any time. We are not responsible for traffic, revenue, or any other consequence resulting from reclaimed links. We do not guarantee permanence of any short link on any plan.

5. Acceptable use

You agree not to use the Service to:

  • redirect to or distribute content that is illegal, infringing, defamatory, obscene, child sexual abuse material, harassing, hateful, threatening, or invasive of privacy;
  • redirect to malware, phishing pages, scams, fraudulent schemes, deceptive content, fake login pages, credential harvesters, or pages that misrepresent their origin or authorship;
  • evade brand-protection, trademark, or impersonation safeguards;
  • circumvent rate limits, link caps, plan restrictions, authentication, or any other technical restriction of the Service;
  • upload or generate content that infringes the intellectual property rights of any third party;
  • automate or bulk-create accounts or links beyond fair use, except through interfaces we expressly authorize for that purpose;
  • probe, scan, attack, or test the security of the Service or any related infrastructure without prior written authorization from us;
  • interfere with the operation of the Service or impair any other user's use of the Service;
  • use the Service to send unsolicited bulk communications, spam, or chain messages;
  • use the Service in any way that violates applicable export, sanctions, anti-corruption, or anti-money-laundering laws;
  • resell or sublicense access to the Service without our prior written consent.

We may, but are not obligated to, monitor or review content submitted to the Service. We may report unlawful activity to law enforcement and may share account information with law enforcement when we reasonably believe such disclosure is appropriate.

6. Your content

You retain ownership of the destination URLs, link metadata, labels, notes, and other content you submit to the Service (collectively, "Your Content"). You grant us a worldwide, non-exclusive, royalty-free license to host, store, transmit, display, copy, cache, and process Your Content solely as necessary to operate, secure, and improve the Service, to provide it to you, and to comply with applicable law. This license terminates when you delete Your Content from the Service, except to the extent retention is necessary for legal, backup, audit, or anti-abuse purposes.

You are solely responsible for Your Content and for the lawful authorization to redirect to it. You represent and warrant that Your Content does not violate any third party's rights and does not violate any law.

7. Intellectual property

The Service, including its software, text, graphics, design, logos, brand marks, and the "Trakl" name, is owned by us or our licensors and is protected by intellectual property laws. Subject to your compliance with these Terms, we grant you a limited, revocable, non-exclusive, non-transferable license to use the Service for its intended purpose. No other rights are granted by implication, estoppel, or otherwise. Feedback you provide may be used by us without obligation to you.

8. Subscriptions, billing, and refunds

Paid plans are billed in advance through Stripe on a monthly or annual basis as selected at checkout. Subscriptions auto-renew for the same period until cancelled. You may cancel at any time through the customer portal or by contacting us. Cancellation takes effect at the end of the then-current billing period; access continues through that date.

Except where required by applicable law, all charges are non-refundable. Mid-period upgrades, downgrades, prorations, failed payments, taxes, refunds, chargebacks, and disputes are handled in accordance with Stripe's policies and ours. We may suspend or downgrade accounts with overdue or failed payments. We may delete data associated with terminated or long-overdue accounts after a reasonable grace period.

9. 24-month locked-in pricing

Where we have advertised "launch pricing" or a "24-month price lock" for a paid plan, your rate is locked at the price you signed up at for 24 months from your first paid month, provided your subscription remains continuously active on the same plan tier and the same billing cadence (monthly or annual). Any cancellation, lapse, downgrade, payment failure, plan change, or pause that interrupts the subscription forfeits the locked-in rate, and resubscription is at then-current public pricing. Promotional pricing for a given plan does not extend to other plans.

After the 24-month lock period ends, your subscription renews at then-current public pricing for your plan and cadence (or any lower rate we may offer). We will provide at least 30 days advance notice by email before any price change takes effect, so you may cancel before renewal at the new rate if you choose. We may change pricing for new subscribers at any time and reserve the right to discontinue any promotional offer.

10. Plan limits and fair use

Each plan tier has stated limits on active links, click history visibility, custom slug length, custom domains, branded QR output, and a fair-use clicks-per-month allowance. We may enforce these limits by rejecting new requests, throttling traffic, surfacing in-app warnings, or downgrading features until usage falls within limits. We may revise plan limits at any time. Sustained abuse of fair-use allowances or attempts to circumvent limits may result in suspension or termination.

11. Third-party services and links

The Service depends on third-party providers (including Supabase, Stripe, Cloudflare, Google Analytics 4, and Microsoft Clarity) and routes traffic to destination URLs you choose. We do not control and are not responsible for any third-party service or destination, including its availability, content, accuracy, security, or practices. Your use of any third-party destination is at your own risk and may be subject to that third party's own terms and privacy policy.

12. Disclaimer of warranties

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR FREE OF HARMFUL COMPONENTS, OR THAT DEFECTS WILL BE CORRECTED. WE DO NOT WARRANT THAT ANY SHORT LINK WILL CONTINUE TO RESOLVE OR REMAIN AVAILABLE FOR ANY PARTICULAR PERIOD. WE DO NOT GUARANTEE PERMANENCE OF ANY DATA, ANALYTIC, OR LINK ON ANY PLAN. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF IMPLIED WARRANTIES, SO PORTIONS OF THIS DISCLAIMER MAY NOT APPLY TO YOU.

13. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT WILL TRAKL OR ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, OR LICENSORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING WITHOUT LIMITATION LOSS OF PROFITS, REVENUE, GOODWILL, DATA, BUSINESS OPPORTUNITIES, OR THE COST OF SUBSTITUTE SERVICES, ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE, WHETHER UNDER CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY, OR ANY OTHER THEORY, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE WILL NOT EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID US FOR THE SERVICE IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED U.S. DOLLARS (USD 100). THESE LIMITATIONS APPLY EVEN IF A REMEDY FAILS OF ITS ESSENTIAL PURPOSE. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES, SO PORTIONS OF THIS LIMITATION MAY NOT APPLY TO YOU.

14. Indemnification

You agree to indemnify, defend, and hold harmless Trakl and its officers, directors, employees, agents, and licensors from and against any and all claims, liabilities, damages, losses, and expenses (including reasonable attorneys' fees) arising out of or related to: (a) Your Content or any destination URL you redirect to through the Service; (b) your violation of these Terms; (c) your violation of any law or third-party right; or (d) your use or misuse of the Service.

15. DMCA and intellectual-property complaints

We respond to clear notices of alleged copyright or trademark infringement that comply with the Digital Millennium Copyright Act and applicable law. To submit a notice, contact us at the address below with: (a) identification of the work allegedly infringed; (b) identification of the link or content claimed to be infringing, including the short URL; (c) your contact information; (d) a statement that you have a good-faith belief that the use is not authorized; (e) a statement, under penalty of perjury, that the information is accurate and that you are authorized to act on behalf of the owner; and (f) your physical or electronic signature. We may disable or remove allegedly infringing links and may terminate accounts of repeat infringers.

16. Termination

You may terminate your account at any time by contacting us or by deleting your account through the dashboard if available. We may suspend or terminate your account at any time for any reason in accordance with Section 3. Upon termination, your right to use the Service ends immediately, your data may be deleted in accordance with our retention policies, and any short links associated with your account may be disabled or reassigned. Sections that by their nature should survive termination (including without limitation Sections 3, 6, 7, 8, 12, 13, 14, 17, and 19) survive termination.

17. Governing law and dispute resolution

These Terms are governed by the laws of the State of New York, United States, without regard to its conflict-of-laws rules. Any dispute arising out of or relating to these Terms or the Service that is not resolved informally will be brought exclusively in the state or federal courts located in New York County, New York, and you and we consent to the personal jurisdiction of those courts. Where applicable law gives you a non-waivable right to bring an action in a different forum, this section does not override that right.

Class-action waiver. To the extent permitted by applicable law, you and we agree that any claim must be brought in your or our individual capacity and not as a plaintiff or class member in any purported class or representative proceeding.

18. Changes to these Terms

We may update these Terms at any time. The "Last updated" date at the top of this page reflects the most recent change. Material changes will be communicated through the Service or by email to your account address. Your continued use of the Service after the effective date of the updated Terms constitutes acceptance of the updated Terms. If you do not accept the updated Terms, you must stop using the Service and may cancel your subscription.

19. General

Severability. If any provision of these Terms is held unenforceable, the remaining provisions remain in full force.

No waiver. Our failure to enforce any right or provision is not a waiver of that right or provision.

Assignment. You may not assign or transfer these Terms without our prior written consent. We may assign these Terms freely, including in connection with a merger, acquisition, or sale of assets.

Entire agreement. These Terms (together with our Privacy Policy and any other policies referenced) constitute the entire agreement between you and us regarding the Service and supersede any prior agreements.

Force majeure. We are not liable for any delay or failure to perform caused by events beyond our reasonable control, including natural disasters, war, terrorism, civil unrest, labor actions, infrastructure failures, third-party outages, governmental action, and changes in law.

Notices. We may give notice through the Service, by email to your account address, or by posting on the website. Notices to us must be sent to the email address below.

20. Contact

For questions, abuse reports, DMCA notices, or other inquiries, contact us at info@digitalkinginc.com.