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Naming conventions guides for cleaner reporting.
Most messy GA4 reports start with one person typing utm_medium=Email and another typing utm_medium=email. These pieces are about the small habits that keep your reports legible.
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UTM naming conventions: a marketer's playbook for clean GA4 reports
The naming rules that keep your campaign attribution legible months after launch. Casing, separators, taxonomy, and the templates we use.
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