Resource library
Naming conventions guides for cleaner reporting.
Most messy GA4 reports start with one person typing utm_medium=Email and another typing utm_medium=email. These pieces are about the small habits that keep your reports legible.
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Featured4 min read
A campaign naming template for SaaS marketing teams (steal this)
A copy-paste template for utm_campaign values that survives a real SaaS marketing org. Initiative-stage-cohort naming that holds up across every channel.
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