Before the link goes live
Build the campaign URL
Add the destination, source, medium, campaign, and the extra tags that will make sense in GA4 later. Trakl keeps the values lowercase and readable.
Product explainerTrakl is the link tool for campaigns that need a paper trail.
It starts where a UTM builder leaves off. You can create the campaign URL, shorten it into something people will actually share, and then see how that link performed without stitching three tools together.
The simple version
01Short links that are easier to share
02UTM tags that stay consistent
03QR codes for print and offline campaigns
04Analytics tied to the links your team created
The goal is one place where the link your team shares matches the campaign your team reports on.
When the link has to be shared
Shorten it cleanly
Turn the long tagged URL into a short link your team can put in email, social posts, printed QR codes, decks, and sales notes without scaring people off.
After the clicks start
Read the click trail
See which links were clicked, which campaign they belonged to, and the source, medium, country, device, and referrer context around the traffic.
Where it fits
Trakl does more than shorten a URL.
A short link is useful. A tagged, named, trackable campaign link is the thing a marketer can defend in a meeting.
Generic shortener
Makes a long URL shorter
Usually leaves UTM discipline to you
Spreadsheet UTM template
Can standardize names
Does not shorten, track, or show link performance
Trakl
Builds, shortens, and tracks the campaign link
Keeps the marketing workflow in one place
Who it is for
Small teams that care where traffic came from.
Trakl is for the person making links before an email send, a paid social push, a print piece, a podcast mention, a partner launch, or a QR campaign. The link has to look clean enough to share and carry enough context to measure.
It is especially useful when links are created by more than one person. Without a shared naming pattern, one campaign turns into five rows in analytics. Trakl gives the team a cleaner default.
What to do next
If you came from the UTM builder, this is the next step.
Build the long campaign URL for free. When you want that same URL shortened, saved, and tracked, create a Trakl link.