Trakl resources
Guides for cleaner campaign tracking.
UTM parameters, branded short links, QR codes, and attribution guides for marketers who need cleaner data.
UTM parameters
How to build, name, and track UTM parameters that survive contact with a real marketing team.
9 guides
Short links
Branded short links, custom domains, and the practical reasons marketers shorten URLs at all.
6 guides
QR codes
Trackable, branded QR codes for print, packaging, events, and anywhere a click is replaced by a scan.
7 guides
Attribution
Reading click and conversion data without lying to yourself or your manager.
4 guides
Naming conventions
Templates and rules for campaign names that stay readable six months later.
2 guides
Comparisons
Honest, specific head-to-head comparisons against the link shorteners marketers actually consider.
8 guides
Alternatives
Field guides to the best alternatives to popular link shorteners, including the ones we don't make.
3 guides
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Latest guides
Recently published resources.
Each piece comes from a real campaign cleanup, an actual support ticket, or a GA4 report we had to fix on a Monday.
ComparisonsTrakl vs BL.INK: enterprise compliance vs marketing-team workflow
BL.INK is the enterprise shortener with SSO and SOC 2. Trakl is the marketing-team tool with UTM workflow and per-link analytics. Where each fits.
3 min read
AttributionMeta Ads attribution vs GA4: why the numbers never match and which one to trust
Meta says 1,000 clicks, GA4 says 600 sessions. The gap is structural. Why it exists, which platform to trust, and how to read both side by side.
5 min read
QR codesQR codes on business cards: the size, placement, and tracking rules that work
A 2.5 cm QR on the back of a business card scans reliably and tracks conference attribution. The setup that survives a sales-rep workflow.
4 min read
Naming conventionsA campaign naming template for SaaS marketing teams (steal this)
A copy-paste template for utm_campaign values that survives a real SaaS marketing org. Initiative-stage-cohort naming that holds up across every channel.
4 min read
Short linksShort link security: how to keep your shortener from looking like a phishing tool
Branded domains, malware scanning, slug uniqueness, and the trust signals that separate a marketing-grade shortener from a phishing-vector one.
4 min read
AlternativesThe 5 best free UTM builders in 2026
Free, ungated tools for building UTM-tagged URLs. Picked on workflow, lowercase enforcement, and the friction-free experience real teams use.
3 min read
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- 09
UTM parameters
How to build, name, and track UTM parameters that survive contact with a real marketing team.
- 06
Short links
Branded short links, custom domains, and the practical reasons marketers shorten URLs at all.
- 07
QR codes
Trackable, branded QR codes for print, packaging, events, and anywhere a click is replaced by a scan.
- 04
Attribution
Reading click and conversion data without lying to yourself or your manager.
- 02
Naming conventions
Templates and rules for campaign names that stay readable six months later.
- 08
Comparisons
Honest, specific head-to-head comparisons against the link shorteners marketers actually consider.
- 03
Alternatives
Field guides to the best alternatives to popular link shorteners, including the ones we don't make.
Behind the file
These notes come from running Trakl.
Short branded links, a UTM builder that enforces a sane convention, and per-link analytics. Free for 50 active links, no card.