Trakl resources
Guides for cleaner campaign tracking.
UTM parameters, branded short links, QR codes, and attribution guides for marketers who need cleaner data.
UTM parameters
How to build, name, and track UTM parameters that survive contact with a real marketing team.
6 guides
Short links
Branded short links, custom domains, and the practical reasons marketers shorten URLs at all.
4 guides
QR codes
Trackable, branded QR codes for print, packaging, events, and anywhere a click is replaced by a scan.
4 guides
Attribution
Reading click and conversion data without lying to yourself or your manager.
2 guides
Naming conventions
Templates and rules for campaign names that stay readable six months later.
1 guide
Comparisons
Honest, specific head-to-head comparisons against the link shorteners marketers actually consider.
5 guides
Alternatives
Field guides to the best alternatives to popular link shorteners, including the ones we don't make.
1 guide
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Recently published resources.
Each piece comes from a real campaign cleanup, an actual support ticket, or a GA4 report we had to fix on a Monday.
UTM parametersHow to track a TikTok bio link with UTMs
TikTok strips referrer like Instagram does. The UTM template for the bio link, plus per-video tracking with a separate short link per video.
3 min read
UTM parametersUTM tracking for email campaigns: every link in the send needs to know its job
Every link in an email earns a separate utm_content value. The template that survives a real team, with notes for Mailchimp, Klaviyo, and customer.io.
4 min read
UTM parametersThe 7 most common UTM mistakes (and how to avoid each one)
Mixed casings, channel names in utm_medium, missing campaign values, and four more attribution failures every team eventually makes. Each one with a fix.
3 min read
AttributionWhy your UTM data is messy (and the half-dozen specific things to fix)
GA4 disagrees with your ad platform. Sessions are missing. Channels show up as Other. The six common causes of attribution failure and the diagnostic for each.
5 min read
ComparisonsTrakl vs Bitly: an honest comparison for marketing teams in 2026
How Trakl and Bitly stack up on link cap, branded domains, UTM workflow, analytics, and pricing. Which one fits a 5-person marketing team.
6 min read
Short linksShort links explained: branded URLs, custom domains, and why marketers shorten
What a URL shortener actually does, when a branded short domain pays for itself, and how to keep your campaign links alive long after the campaign ends.
6 min read
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- 06
UTM parameters
How to build, name, and track UTM parameters that survive contact with a real marketing team.
- 04
Short links
Branded short links, custom domains, and the practical reasons marketers shorten URLs at all.
- 04
QR codes
Trackable, branded QR codes for print, packaging, events, and anywhere a click is replaced by a scan.
- 02
Attribution
Reading click and conversion data without lying to yourself or your manager.
- 01
Naming conventions
Templates and rules for campaign names that stay readable six months later.
- 05
Comparisons
Honest, specific head-to-head comparisons against the link shorteners marketers actually consider.
- 01
Alternatives
Field guides to the best alternatives to popular link shorteners, including the ones we don't make.
Behind the file
These notes come from running Trakl.
Short branded links, a UTM builder that enforces a sane convention, and per-link analytics. Free for 50 active links, no card.