Resource library
QR codes guides for cleaner reporting.
A QR code is a redirect with extra steps. Pieces in this section cover the design rules that keep scans high, the settings that keep your print run from going cold, and how to read scan data without flattering yourself.
Trackable QR codes for marketers: design, scanning, and the data they actually return
Static vs dynamic QR, the design rules that keep scan rates high, the ones that crater them, and how to read scan data without flattering yourself.
Read the foundation guideFeatured reads
Choose the problem you are trying to solve.
Trackable QR codes for print marketing: placement, UTMs, and what to measure
How to deploy QR codes on packaging, posters, business cards, and out-of-home placements with attribution that actually closes the loop into GA4.
Read
Dynamic vs static QR codes: which one to use, and why it almost always matters
Static QR codes encode the destination directly. Dynamic QR codes redirect through a tracker you control. The difference is marketing data versus none.
Read
Branded QR code design rules: contrast, logo overlay, and the colors that scan
How to brand a QR code without breaking it. Contrast ratios, logo overlay limits, error-correction, and colors rejected by older Android cameras.
ReadNearby reading
