Resource library
Short links guides for cleaner reporting.
Short links are the part of a campaign nobody notices until they break. These pieces cover what a shortener actually does, when a branded domain pays for itself, and how to keep links alive long after the campaign ends.
Short links explained: branded URLs, custom domains, and why marketers shorten
What a URL shortener actually does, when a branded short domain pays for itself, and how to keep your campaign links alive long after the campaign ends.
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Branded short links: when they pay for themselves and how to set one up
A branded short domain lifts CTR by roughly 30 percent over generic domains. Here is the math, the domain selection rules, and the setup that takes 20 minutes.
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Custom domain short link setup: DNS, SSL, and the gotchas to avoid
How to point a custom branded domain at your link shortener in under an hour. CNAME, SSL provisioning, Cloudflare gotchas, and what to test.
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Vanity slugs vs auto-generated: when each one fits a campaign
Vanity slugs are readable, memorable, and printable. Auto-generated slugs are uniform and conflict-free. The rule for which one each campaign earns.
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