Trakl Team
We build Trakl, a link shortener and UTM tracker for marketing teams. We write here from the cleanup work, support tickets, and campaign reviews that fill the rest of our week. Specifics over slogans, and we cite the source.
- 01May 14, 2026
How to track a TikTok bio link with UTMs
TikTok strips referrer like Instagram does. The UTM template for the bio link, plus per-video tracking with a separate short link per video.
- 02May 12, 2026
UTM tracking for email campaigns: every link in the send needs to know its job
Every link in an email earns a separate utm_content value. The template that survives a real team, with notes for Mailchimp, Klaviyo, and customer.io.
- 03May 10, 2026
The 7 most common UTM mistakes (and how to avoid each one)
Mixed casings, channel names in utm_medium, missing campaign values, and four more attribution failures every team eventually makes. Each one with a fix.
- 04May 8, 2026
Why your UTM data is messy (and the half-dozen specific things to fix)
GA4 disagrees with your ad platform. Sessions are missing. Channels show up as Other. The six common causes of attribution failure and the diagnostic for each.
- 05May 6, 2026
Trakl vs Bitly: an honest comparison for marketing teams in 2026
How Trakl and Bitly stack up on link cap, branded domains, UTM workflow, analytics, and pricing. Which one fits a 5-person marketing team.
- 06May 6, 2026
UTM parameters: a marketer's working guide
How utm_source, utm_medium, utm_campaign, utm_term, and utm_content actually behave in GA4, with naming rules that survive a real campaign team.
- 07May 6, 2026
Short links explained: branded URLs, custom domains, and why marketers shorten
What a URL shortener actually does, when a branded short domain pays for itself, and how to keep your campaign links alive long after the campaign ends.
- 08May 6, 2026
Trackable QR codes for marketers: design, scanning, and the data they actually return
Static vs dynamic QR, the design rules that keep scan rates high, the ones that crater them, and how to read scan data without flattering yourself.
- 09May 4, 2026
Trakl vs TinyURL: when free is the right answer, and when it isn't
TinyURL is free, simple, and old. Trakl is paid, opinionated, and built for marketing teams. The honest difference between the two and when each one fits.
- 10May 4, 2026
The 7 best Bitly alternatives for marketing teams in 2026
Honest picks across price, features, and team workflow. Trakl, Rebrandly, Dub, Short.io, BL.INK, and TinyURL reviewed for marketers shopping this category.
- 11May 3, 2026
Trakl vs Short.io: branded short links compared on price and workflow
Short.io is the affordable branded-link tool with a free custom domain. Trakl is the UTM-first marketing tool. Compared on free tier and analytics.
- 12May 3, 2026
Trakl vs Rebrandly: branded short links compared, honestly
Trakl and Rebrandly both target marketers who care about branded short links. Where each tool wins on free tier, custom domains, UTM workflow, and analytics.
- 13May 3, 2026
Trakl vs Dub.co: open-source modern vs UTM-first marketing
Dub is the open-source link shortener developers like. Trakl is the UTM-first link shortener marketers like. Compared on free tier and team workflow.
- 14May 1, 2026
How to set up UTM tracking in GA4 (with the settings that actually matter)
GA4 reads UTM parameters automatically. Whether your data is legible depends on session timeout, cross-domain measurement, and channel grouping.
- 15May 1, 2026
Trackable QR codes for print marketing: placement, UTMs, and what to measure
How to deploy QR codes on packaging, posters, business cards, and out-of-home placements with attribution that actually closes the loop into GA4.
- 16Apr 29, 2026
Dynamic vs static QR codes: which one to use, and why it almost always matters
Static QR codes encode the destination directly. Dynamic QR codes redirect through a tracker you control. The difference is marketing data versus none.
- 17Apr 29, 2026
Branded QR code design rules: contrast, logo overlay, and the colors that scan
How to brand a QR code without breaking it. Contrast ratios, logo overlay limits, error-correction, and colors rejected by older Android cameras.
- 18Apr 27, 2026
How to track an Instagram bio link with UTMs (without losing the data)
Instagram strips referrer data on every click. Here is how to get attribution back using UTM parameters, a single short link, and a workaround for Stories.
- 19Apr 27, 2026
Branded short links: when they pay for themselves and how to set one up
A branded short domain lifts CTR by roughly 30 percent over generic domains. Here is the math, the domain selection rules, and the setup that takes 20 minutes.
- 20Apr 25, 2026
UTM naming conventions: a marketer's playbook for clean GA4 reports
The naming rules that keep your campaign attribution legible months after launch. Casing, separators, taxonomy, and the templates we use.
- 21Apr 25, 2026
Custom domain short link setup: DNS, SSL, and the gotchas to avoid
How to point a custom branded domain at your link shortener in under an hour. CNAME, SSL provisioning, Cloudflare gotchas, and what to test.
- 22Apr 23, 2026
Vanity slugs vs auto-generated: when each one fits a campaign
Vanity slugs are readable, memorable, and printable. Auto-generated slugs are uniform and conflict-free. The rule for which one each campaign earns.
- 23Apr 23, 2026
utm_source vs utm_medium: the rule that fixes most GA4 attribution
The most common UTM mistake is putting the channel name in utm_medium. Here is how the two parameters work plus a lookup table that keeps grouping clean.