Resource library
UTM parameters guides for cleaner reporting.
UTM tags are simple to add and easy to ruin. Pieces in this section cover the rules that keep your GA4 reports clean across channels, campaigns, and the people who copy-paste your links.
Foundation (1)Naming (1)Social (2)Email (1)Troubleshooting (1)
Foundation7 min read
UTM parameters: a marketer's working guide
How utm_source, utm_medium, utm_campaign, utm_term, and utm_content actually behave in GA4, with naming rules that survive a real campaign team.
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Social guides
Social3 min
How to track a TikTok bio link with UTMs
TikTok strips referrer like Instagram does. The UTM template for the bio link, plus per-video tracking with a separate short link per video.
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Social4 min
How to track an Instagram bio link with UTMs (without losing the data)
Instagram strips referrer data on every click. Here is how to get attribution back using UTM parameters, a single short link, and a workaround for Stories.
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